I developed a coffee shop brand from scratch, and created a 40-page brand guideline document for it. Having worked in a local coffee shop in my hometown of Minneapolis, Minnesota, for many years, I had a few ideas about how I would visually brand my own space. In this documents I detailed different lockups of the identity, along with a primary and secondary logo, as well as do's and don'ts when using the logo, the brand's color palette, and applications of the identity on coffee mugs and business cards.
The full document can be viewed as an interactive PDF here!
